Competitive
Analysis
The lifeblood of any strong
marketing driven organization is in having a thorough
understanding of your particular marketplace. This allows
you to be sure that you are best positioned for success by
fulfilling a need for the most profitable customers
possible.
We are not trying to discount the importance of operations
or finance in the overall picture but in many ways these are
secondary to getting the customers to come to your site, in
your door or to call on the phone.
Link Juice has been deeply involved in competitive market
research for more than 15 years across multiple marketplaces
and with some niches that had category killers and others
that had no obvious market leader.
But no matter what space you are competing in our
competitive intelligence allows you to see where the major
competitors stand in your particular online market. Our
Competitive Analysis Reports will show:
- Online marketshare (by total
visits) of the top 3-5 competitors
-
Keyword research
on the organic traffic to their sites
- Keyword research on their
PPC programs
- Estimated PPC monthly
advertising spend
- Trend Analysis of your
category
- Contact strategy (i.e. how
often do they email their file)
- Link Analysis
- Affiliate Programs
This is a basic report and we can and often do dig even
deeper when more comprehensive info is needed of keywords
and link analysis in particular.
We have found competitive analysis to be a key component of
our overall
Marketing Strategies approach and parts of this
report are also critical to our
SEO Services
and PPC Management
analysis. |
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