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"Link Juice was instrumental during the re-launch of our site onto a new .NET platform. In six months our organic Google traffic increased by 240%.

We valued the enthusiasm and knowledge they brought to the project."

Julie Bridge
Internet Marketing Director
BotanicChoice.com

Internal Links

Internal links are an advanced SEO tactic that is several steps above a viewer friendly html site map which is normally located on the bottom navigation or footer area of the page. They also provide additional site navigation when used in conjunction with the XML Site Maps, which are submitted to the search engines through the various webmaster tools.

One of the advantages of this deep linking mindset is the ability to control how the search engines navigate through the site. The problem with site maps is that the spiders (or robots) do not know how to determine the importance of each page. Basically all pages are created equal in their eyes.

This internet marketing strategy allows you to put more emphasis on the specific pages that you consider to be the most important. It also gives you the ability to vary your anchor text for each of these links. Link navigation works best as part of the comprehensive SEO Copywriting program where you are able to focus in on your primary keyword themes but by altering the anchor text allows you to expand your link profile and increase your long tail keyword opportunities.

There is much more nuance to this as how to best interlink category pages to each other, how to link sub-category pages together within a category and how often to insert links to primary keyword phrases on category and sub-category pages.

Link Juice has implemented this strategy on multiple sites and we consider this to be one of the primary building blocks in our SEO arsenal. Many of these linking principles are similar to the approach taken as you ramp up your external link building program where the goal is to have other web sites linking deep into your site with specific anchor text.

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