Internet
Marketing
Internet marketing covers a
wide variety of disciplines - Search Engine Optimization (SEO), Search Engine Marketing (SEM) and email marketing. But the real key is how this all cohesively blends in with your overall brand building efforts with your customers. Successful companies know how to master the internet but if you are an entrepreneur of a small business, and have to wear multiple hats, then this may be an area that you need some help with.
Our experience has been that some business owners just need somebody to periodically bounce ideas off of and others are looking for somebody to put the key programs in place. Choosing the right strategic partner is one of the most important decisions that a business can make. Choose the wrong one and it can set you back months in the best
case and worse it can severely damage your business
reputation for years.
Internet Marketing Strategy
Link juice has been heavily
involved at the highest levels of strategic planning for various Inc. 500 and Internet Retailer Top 500 companies since 1999. We can help you significantly improve your existing business or help
you start one from the ground up. The end game is the same for both --- to drive high quality traffic and maximize your
ROI.
Our engagements all begin the same
way, we meet with the business owner or the main
stake holders and get a clear understanding of what their challenges and goals are. We've found this to be the foundation of building a successful partnership.
What happens next depends on what we learn in these initial conversations.
If you have an existing
website we will do a comprehensive
website review,
this lets us know where and what your
greatest opportunities are. Once we have completed the site
review we will start implementing your unique marketing program that has been
time tested and proven in a wide variety of niches.
This strategy
will be customized to your unique situation and we typically provide you with several options to move your business to move forward.
When You Need a Helping Hand
Our background includes
extensive experience with customer site usability and how to
best guide your users through the site to get to the desired
goals (or call to actions) of the business:
Generating a lead Placing an order through a shopping cartEmail sign up for more info
We understand
niche marketing
and can help your company stand out from the crowd while getting
high rankings from keyword phrases that potential
customers are searching for at each of the various stages of the buying
cycle. We help you build your customer file with strong
LTV (Life Time Value) customers through our deep
understanding of how to best leverage cost effective organic search, Pay-Per-Click and
email marketing programs.
We have found that success
always boils down to having a deep understanding of the
customer and giving them what they want when they want it
while providing them great value every step of the way. |
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