Link Building
Link Building is a
comprehensive SEO
strategy that has multiple layers and various
techniques that need to be implemented at key points in the
overall strategic web site design process. Link building is at times
both a basic and an advanced strategy depending on where
your overall web development is.
Internal deep linking has roots
in many well established web sites and this strategy not
only guides the search engines as they crawl the site but
also provides guidance to human viewers that use the site by
showing both where the most valuable and significant info is
located. Our experience has shown that good quality
SEO content
goes hand in hand with this strategy.
The key to real success with
deep linking is the in-depth understanding of where to
direct the flow of links for maximum effect.
Submitting your site
to directories is a basic link building technique
whether launching a new site or re-vamping an existing site.
One of the keys to successful
niche marketing
is in knowing not only what the most important general
directories are but also in finding the best niche specific
directories. Quality
external links are currently one of the more important
components of the Google algorithm in determining which
authority web sites achieve page one rankings. Google takes
into consideration not only how many sites are linking to
you (almost like voting for you), which sites are linking to
you, but also what is the anchor text the other site is
using to link to you, the page where the link is coming from
and the page the link is pointing to.
All of this takes on more and
more complexity but our systemic link building process
allows us to sort through these challenges and as part of
our overall comprehensive competitive analysis we look deep
into what your competitors are doing, who is linking to them
and from where. This often reveals some golden nuggets of
info that can be fully exploited.
Choosing the wrong partner can
literally set you back months so choose carefully. |
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