Local Small
Business
Does Your Business Offer
Services or Goods to Your Community?
Our local small business
expertise is ideal for any company that relies on local
customers to drive their business. Our services are ideal
for:
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Florists |
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Dentists |
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Doctors |
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Lawyers |
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Auto Mechanics |
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Accountants |
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Restaurants |
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Landscapers |
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Boarding Kennels |
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Health Clubs |
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Real Estate Agents |
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And so many more |
It doesn't matter if your
business relies on promoting your services or you are
selling goods to your local and surrounding area --- we can
help you improve your online reach and visibility. We
typically partner with our local business clients in one of
two ways, either by tweaking their existing website with a
complete Local SEO
Services tune up or if they do not currently have a
website we build one with a
Small Business Web
Design structure that is geared towards optimizing
their local positioning.
In either case the end goal is the same --- to get you found
on the keyword phrases that potential customers are
searching for in your area for the services that you
provide. Several research studies have found that just over
50% of all the web searches performed in the US are for
people looking for something local.
Are you missing the boat on your share of this potential
market?
Now understanding the basics of a typical results page is
important for any business but even more critical for local
businesses trying to take the next step. For a nationally
focused business they only have to worry about two crucial
areas --- showing up in natural search (also called organic
search) or using paid search (also called sponsored search
or pay-per-click). For the local business they have to be
concerned with three areas:
- Natural Search Results
- Paid or Sponsored Search
Results
- Local Search Results
Internet marketing research
has shown that if a company shows up multiple times on a
search results page they improve their chances of getting
clicked on by 60%. And sophisticated eye studies have shown
that those sites positioned in the upper left hand quadrant
of the search results age tend to get the greatest amount of
eye ball, brand awareness and most importantly --- clicks
(traffic driven to their websites):
So what does this mean to you? You want to be sure that your
site is listed in the top three positions for as many
keyword phrases as possible for your business and you want
to enhance your opportunities for driving traffic even more
by being listed multiple times on each search results page.
For our small business clients this typically means a top
listing in the local search box and also a second, highly
placed organic listing. For some of our clients who are in a
hyper competitive niche (this tends to occur in more densely
populated areas), it might also mean some paid search (or
PPC) marketing.
How to Take Advantage of
Local Search
Potential customers are using
local search more and more as they are searching for
services in their local area. You already do a great job
with your regular customers, but what about those occasional
customers or those that have never visited you before? Good
positioning on the search page will potentially drive the
one or two time customer back to you and get the new to give
you a try --- as long as you are positioned highly enough on
the page.
Link Juice can partner with you and guide you through this
process. We know how to get you listed on a wide variety of
high converting keyword phrases not just the most obvious.
We will cut through the clutter of getting your local
business listings set up on Google Local, Yahoo Local and
MSN. We also know the most advantageous directories and
review sites to get you listed on.
Now if you have just heard about local search you probably
have a ton of questions --- see here for more on
local search.
We have also found many of our established small business
clients experiencing substantial investments in their local
yellow page directories but they are continuously getting
less and less out of this channel as potential customers are
more frequently turning to online searches (and not the
yellow pages online searches no matter what those reps try
to tell you). Are you experiencing Yellow Page Degradation?
Now if you are like some of our clients you might be asking
--- don't you need to have a small business partner right in
your backyard to be effective? The answer is no. We have had
success working with clients from all over the country. The
key is understanding how the local search engines work and
then positioning you for success.
So isn't it time for you to take your business to the next
level? The local online search space is going to continue to
evolve rapidly in the next 5 years and those that are best
positioned in the top spots will be hard to dislodge. Isn't
that the position you want to be in? |
Yes,
I would like more information about LinkJuiceSEO