Online Lead
Generation
Are you a
local business
owner who is trying to grow your business and have been
frustrated by the huge amounts of "marketing dollars" that
you have been thrown away on newspaper, yellow page and
maybe even local TV ads?
Have your results been less than you were expecting? Maybe
you're getting some traffic but you're not sure from where.
How in the world can you tell which of these advertising
vehicles is returning even an acceptable Return on
Investment (ROI) and what isn't.
We come across this scenario time after time.
So Who Needs a Lead
Generation Website?
There are lots of businesses
that online lead generation works great for. In our
experience some of the best business types have been:
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Dentists |
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Doctors |
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Lawyers |
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Real Estate Agents |
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Photographers
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Car Dealerships |
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Landscapers |
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Dog Walkers & Pet
Sitters |
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Accountants |
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And so many more: |
This is the perfect solution
for those businesses that use targeted leads to drive new
business.
Online Lead Generation
Goals
Well this is simple --- your
small business needs to drive high quality traffic that ends
up converting to sales. Just driving traffic isn't effective
enough. You need leads that have the best chance to convert.
So how can we help?
This is where our deep commitment to customer service comes
into play. We will sit down and work very closely with you
to come up with the best scenario for your unique business.
What we have found is that most businesses that rely on lead
generation know inside and out the true value of a new
customer. Some of the information that we are looking for:
- What is the ideal
demographic of your most profitable customers?
- What is the one service
that most appeals to this ideal demographic?
- What is the conversion %
of leads that convert to customers?
- What is the value of a
new customer?
This makes it much easier to
show how an increase in quality leads from the ideal
demographic will lead to an increase in sales.
What's the Best Web
Design for a Online Lead Generation Site?
While many of the best
practices of SEO web design come into play with these types
of sites there are also some subtle nuances that are needed:
- Easy to follow
navigation
- Clear call to actions
- A well designed form
- A great enticement
And of course a good backend
tracking system is essential as well. They are several types
of leads --- form signs ups and phone calls are the most
common and the operational mechanisms need to be in place in
order to track these and more importantly to be able to
reach out to the potential customers in a timely manner.
The beauty of a lead generation website is the ability to
track exactly where the lead came from. It is crystal clear
what keyword phrases are driving the best conversions. You
pay for what delivers.
Link Juice is a proven
strategic internet marketing partner
that can help you take your business to the next level.
Contact us so we can discuss how we can help you get there
quicker. |
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