Pay Per Click
Marketing
Pay Per Click advertising is
an integral piece of a well rounded
internet marketing
program. PPC is a key strategy for start-ups needing to drive highly qualified traffic in a short amount of time. It's also very powerful in helping established companies grow even while facing strong competition.
The beauty of PPC advertising is that:
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It can be up and running very quickly |
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Is low risk as you only
pay for traffic to your site and you can dial it up or
down and can shut it off at any time |
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Works for any size
budget |
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Allows for significant
testing |
While anyone can create basic Google AdWords, Yahoo Search Marketing and MSN/Bing adCenter PPC campaigns, it takes significant time and skill to develop and maintain campaigns that drive high quality traffic that is most importantly cost-effective.
Program Development
We have found that with agreed upon goals and
the right search marketing strategy in place, an established PPC advertiser can dramatically reduce their cost per click expense while increasing click thru rates and more importantly order conversions. We've also found that new PPC advertisers are able to get up to speed quicker and are able to achieve profitability in a shorter amount of time. Maximizing ROI is the driving component in our PPC strategy for all of our clients.
Our professional PPC program development approach includes:
Extensive competitive research (what do they do well and are there gaps to exploit)
Exhaustive keyword research (to build on the more profitable long tail approach)
Analyzing which keywords drive the highest quality traffic
Split testing ads ---for clicks, order conversions and profit
Ad positioning --- which positions are the most profitable
Landing page testing
Time of day --- are there times of day that drive better converting traffic
This phase typically lasts 30-90 days to gain the necessary knowledge on your niche and to establish general baselines.
Pay Per Click Management
Program development is followed by our proven approach in building a successful long term search marketing management program. This is where maximum ROI is achieved but also where many PPC consulting companies fall short. Continuous analysis, testing and tweaking are critical to continued growth.
We have extensive experience running huge brand building PPC campaigns as well as start-ups working with shoestring budgets. Often the knowledge gained from testing and improving the quality score and conversions of the landing pages also has significant impact on our clients
longer term SEO
efforts.
We are also strong advocates for establishing a long term relationship and that includes a fair fees and cost structure for each stage of campaign development and management.
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