SEO Content
There are multiple approaches to
take once you have made the conscious decision to improve
your search engine placement by concentrating on SEO
content. There are some "experts" who take the approach of
keyword stuffing the content with an over reliance on SEO
copywriting where they are attempting to hit a specific % of
the total word count with the primary keyword phrases
"littered" throughout the page.
We are not big fans of this
particular "stuffing" tactic as we look at it as another
attempt to "game the search engines" and even if successful
for a period this approach is subject to potentially losing
significant ground with the next algorithm shift.
Our core belief on this subject
is that instead you should be looking to provide the most
pertinent info possible to your intended audience. This will
better inform you reader and build trust in your brand.
Now this does not mean that we
believe that SEO copywriting isn't important. In fact we
believe that it is absolutely critical to any website's long
term success and plays a central role in providing top
quality unique web content.
A significant element of our
strategic internet
marketing approach is to thoroughly research every
aspect of your business and your online marketplace. What is
the service or product that you provide and how does that
translate into what your potential customers are actively
searching for. We then work on marrying these two ends of
the universe together.
We believe that to succeed in
niche marketing you should be striving to become THE authoritative
source of information on the specific narrow niche that you
are trying to dominate. This means more in-depth detail on
your subject and even some opinions of yours that may be a
bit out of the mainstream view. You want to differentiate
yourself from your competition not blend right in.
As part of our SEO specialist's extensive research into the
specific niche we are diving into we want to be able to
utilize as many of the keywords or keyword phrases as
possible that your potential customer is actively searching
for in order sprinkle these throughout the content. This
drastically increases the opportunity of these pages ranking
not only for the most trafficked (or short head) keywords
but also for long tail keyword phrases that can also drive
highly targeted traffic to each of these pages. This is very
effective.
Powerful SEO copywriting and
content development also directly relates to the
link building
strategies that a thorough approach to internet
marketing takes. You are more likely to get great quality
links from others in your related niche (a website closely
related to your subject matter not a competitor) if you are
a good resource of info for their visitors.
Not only do the search
engines view this as highly significant --- links coming
from "good related neighborhoods" --- but you are much more
likely to get a sale from a referral from one of these "good
neighbor" sites. The ultimate win-win-win. |
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