Search Engine Optimization (SEO)
is one of the most misunderstood aspects of internet
marketing and the amount of misinformation about it is
littered throughout the web. Some so-called SEO experts want to over simplify what it takes to achieve
success while other "experts" want to over complicate it.
We are somewhere in the middle having been real world
practitioners at companies large and small while also
assisting others in achieving significant online success as well. While
it isn't exactly simple or easy we have developed a proven
process that will greatly improve your rankings and more importantly sales!.
How Long Does SEO Take?
SEO results do not happen overnight and will depend on the complexity of your site and your competitive landscape. In our experience we typically begin to see
initial improvements within the first 30-60 days and
substantial improvements within about 4-6 months.
For any business owner or company stakeholder seeking SEO help you must realize that this is an investment not to be taken lightly. This will take an investment of your resources as well. Time to discuss your goals and programming resources as needed. We have found time after time that this strategic approach to
improving your natural search engine rankings will
ultimately provide a tremendous ROI payoff.
Our experience has shown that all successful website
development plans have these common elements:
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Extensive competitive research on the marketplace |
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Thorough keyword research |
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Well crafted title tags and meta descriptions |
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The proper technical site architecture in place |
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A good web site design based on usability best practices |
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A solid content development plan |
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Provides the user with relevant information at various
stages of the buying cycle |
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Well executed internal linking structure |
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A solid analytics package in place
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With these in place you have the best chance of achieving
long term success.
Our affordable SEO services are just part of the overall web
site marketing program that should also include pay per
click marketing, email marketing and depending on your business - specific local search engine marketing.
Our typical SEO engagement lasts for 4-8 months --- depending on the site age and competitive marketplace.
What Does SEO Success Look Like?
SEO is not a onetime project. We have found that for site
owners getting the foundation in place is often the hardest
part of the entire SEO process. Significant improvements
should continue to be achieved and are best viewed by the
site owner just as they analyze their overall business ---
as the business continues to evolve each day, week, month and quarter so too should
your internet marketing results.
Successful search engine optimization is when your site continues to drive more traffic by achieving higher rankings for more and
more long tail keyword terms in addition to the more popular (but often also less converting)
short head terms.
But the ultimate measurement of SEO success is additional traffic that converts to leads, gets the phone to ring or more sales -
depending on your site's specific goals.
What Link Juice SEO Provides
Our comprehensive SEO strategies are completely customizable
for each client because we know what you need to succeed is truly unique to your specific business. Our SEO
Services include reviewing your existing structure and implementing best practices that are not in place
in these areas: