Understanding
KPIs
This can have a tremendous
impact on your bottom line --- having a true understanding
of what the most important KPIs (or Key Performance
Indicators) are can be the difference between just creeping
along and having your business explode.
With most web analytic packages, from the top-of-the-line
expensive ones that run into tens of thousands of dollars
each year to the FREE Google Analytics, the available
information can be both deep and even a bit intimidating. It
is not uncommon in even many of the larger organizations for
a dizzying amount of web analytic reports to be sent out and
the recipient of these reports not knowing what to focus on.
And in many cases these reports don't even get opened ---
these reports have also been known to make eyes glaze over.
Does the typical site owner or primary stake holder need to
know the difference between first party and third party
cookies or where the analytics tag is placed on the page?
No. But do they need to know the difference between total
site visits and unique visitors, top landing pages, bounce
rates, most exited pages, top referring sites, traffic
driven from organic vs. PPC (Pay Per Click), internal search
terms and how email marketing visitors responded? Most
definitely yes!
At Link Juice we can provide you with training to understand
what to look for, why it is important and we will also make
sure that you have everything set up correctly. We can show
you what pages are your most meaningful and which ones are
leaking visitors (and potential dollars). This information
will allow you to maximize your traffic and build on what
works and change what doesn't. This is a critical component
of any well organized strategic online marketing strategy
and is just as important to a small lead generation website
as it is to a mid-sized eCommerce retail site.
Setting up benchmark reporting will allow you to see the
impact of these changes over time as you continue to fine
tune your website to maximize the existing traffic while
looking to replicate your high converting current customers.
Link Juice will help you maximize your ROI while also adding
in a high value twist to a typical KPI program with added in
VOC (Voice of Customer).
We know that by digging deeper into why your customers visit
is another key performance indicator that can and should be
measured over time. This is all information that we
considered invaluable when growing our own businesses.
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Yes,
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