Web Analytics
Web analytics is like the
perfect case of too much of a good thing. The advancements
that have been made in the last five years is amazing as
more and more information has become available for the
marketing departments or site owners to sink their teeth
into. And as Google has continued to grow and offer more
services the release of Google Analytics has made robust web
traffic statistics available to any size site.
But no matter if you are a large
corporation, a start-up or a small business making heads or
tails of this vast amount of info is pretty daunting. With
so much info available many companies practically throw up
their hands or worse their eyes start to glaze over from the
huge piles of data. How
do you answer one of the most important questions - "What
should I care about? - Is it time spent on site, top landing
pages, top exit pages, where did our visitors come from,
keywords driving traffic, most viewed pages, most common
paths through the site, conversion %, total traffic, total
unique visitors" Well
we've worked with some of the most sophisticated web
analytics packages on the market and we are also well versed
in Google Analytics. We can help you cut through the mounds
of data and help you understand what analytics you should be
paying close attention to. What are the trends you should be
very aware of. Once you have your arms around this you'll
also see how this type of information ties into your overall
business analytics intelligence.
Now we love web stats as much as
the next hard core marketer but web analytics really only
tells you the "what happened." You had x visitors, they came
in on these landing pages the most, x purchased
What these stats don't tell you
is the "why":
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Who is coming to your
website? |
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Why did they come to
your site? |
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Did they find what they
came for? |
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If not why not? |
Basically this incredibly
valuable information from your customers will tell you
what's broken. What information aren't providing that
you should, what products aren't carrying that you
should - in a nut shell - what you need to do better. Now
tie this into a good analytics package and you are
golden. Link Juice
can help you put all of this into place, how to maximize
you analytics information and how to tie in the "why
behavior". This is powerful stuff and will put you heads
and shoulders above your competition. |
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