What Should You
Care About
This is really an extension
of understanding
your site's KPIs (Key Performance Indicators) - but
this goes several steps deeper into the analysis and we will
show you not only what the key website statistics are, but
more importantly what you should care about. As part of our
comprehensive SEO work we look at web analytics as being a
critical component in helping you benchmark where you are at
and to show you how by putting SEO best practices into place
you are able to drive better qualified traffic to your site.
We have lots of ways that we can engage with a site owner or
principal stake holder. With some of our clients that we
have worked with they just wanted end results and for others
they wanted to develop a better understanding of what to
look for and what are the areas that they need to
concentrate on for continuous improvements. We feel that
this is one of our strengths - we thoroughly relish showing
business owners how to make improvements to their sites and
how this knowledge will grow their businesses.
We will show you why you need to understand:
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What are the most
important landing pages on your site
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What are the keyword
phrases that are driving traffic into your site and are
these landing pages giving the user what they are in
search of |
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What are the pages and
keyword phrases that have the highest bounce rates |
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Where your traffic is
coming from (i.e. search engines, other web sites, PPC,
etc.) |
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Site Overlay (or Click
Density) |
Many site owners get overly
wrapped up in fine tuning the home page and we have found
that in many cases this page is not one of the top landing
pages for the site nor is it necessarily even one of the
most viewed pages. All of this goes into setting the stage
for not only measuring results from the SEO work that we are
doing but also in understanding your online business. We
will also show you how to set up conversion rate reports to
see visits, unique visitors, goals (order or lead
generated), revenue and conversion. This is the bottom line
info that all business owners and stakeholders can firmly
grasp.
Now while we consider all of this to be instrumental in
understanding what has already happened on the website it
really doesn't address another of the most important
elements and that this what the customer was looking for
when they came to your site. We cover this aspect in greater
detail in the Dig
Deeper section.
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Yes,
I would like more information about LinkJuiceSEO