Geisinger is one the largest regional hospitals
in the country and was founded in 1915. They are
a physician-led health care system, dedicated to
health care, education, research and service
spanning 40 Pennsylvania counties of 20,000
square miles and serving 2.5 million people.
Geisinger has also been nationally recognized
for its technology initiatives, which include
its implementation of electronic health records
and an e-prescription system.
Situation:
Geisinger while having a large and complex site
was missing some of the SEO best practices that
would help enhance its online positioning for
potential patients to easily find the vast
amount of health care services that Gesinger
offers. In addition they need a local SEO focus
on positioning the 80+ community practices
locations for increased traffic for those
potential patients to whom Geisinger is not top
of mind as a potential health care provider.
Yes,
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