Spices Inc.com

SpicesInc.com launched in November 2008 and sells gourmet spices, herbs and seasonings as well as offering organic spices, spice sets and a rapidly growing selection of proprietary salt free seasonings. They got a late start on the holiday season in '08 but their business looks strong as '09 unfolds.

Situation:
This was a first generation start up and Link Juice was involved in the functional layout and design of the site. We worked with Spices Inc. on developing powerful imagery as well as a very robust site content structure that would serve as the building blocks for a longer term SEO strategy. Spices Inc. wanted upfront traffic but they were also pragmatic in their approach to PPC knowing that while it was a good start up strategy to implement as they waited for organic traffic to pick up they didn't want to blow their online advertising budget early in the process. We also implemented Nextopia for an enhanced internal site search.

Challenge:
Because they are such a small operation but with big visions, the attention needed to each detail was critical in getting them launched as quick as possible in order to take advantage of the busy fourth quarter.   The owners had a clear vision of the type of site that they wanted and were very hands on during the entire process.

Results:
During the initial six months traffic has grown at a steady pace and organic traffic continues to increase exponentially every month. The site conversion rate has held steady from the beginning at between 3-4%. Continuous testing and site optimization has also produced strong results with an average order increase of over 30% and the launch of an aggressive email list building program.

We continue to be involved in their SEM (Search Engine Marketing) and in maximizing their ROI on PPC.