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SpicesInc.com launched in November 2008 and sells
gourmet spices, herbs and seasonings as well as
offering organic spices, spice sets and a rapidly
growing selection of proprietary salt free
seasonings. They got a late start on the holiday
season in '08 but their business looks strong as '09
unfolds.
Situation:
This was a first generation start up and Link Juice
was involved in the functional layout and design of
the site. We worked with Spices Inc. on developing
powerful imagery as well as a very robust site
content structure that would serve as the building
blocks for a longer term SEO strategy. Spices Inc.
wanted upfront traffic but they were also pragmatic
in their approach to PPC knowing that while it was a
good start up strategy to implement as they waited
for organic traffic to pick up they didn't want to
blow their online advertising budget early in the
process. We also implemented Nextopia for an
enhanced internal site search.
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