Willow Pet Hotel

Willow Pet Hotel has been around since 1969 and is one of the oldest boarding kennels on Long Island. They have recently built an entirely new state-of-the-art facility on their original location and are able to comfortably house 160 dogs and cats. Some of their luxury suites come equipped with 21" flat screen TVs. They also provide one of the largest grooming facilities in the area and have a dog day care for daily canine interaction.

Situation:
Willow Pet was looking for an upgrade to a second generation website with the additional ability for an online lead generation form for potential reservations. They needed a complete site overhaul as well as a longer term SEM (Search Engine Marketing) strategy with a local focus. In addition they were looking to drive additional revenue by building up their profitable grooming operation. The first generation site also did not have an analytics package in place.

Challenge:
The executive team at Willow had a clear vision of how they wanted the look and feel of the site to be but didn't know what other opportunities they could take advantage of. We needed to work closely with the team at Willow to get the design in place, develop an internet marketing strategy, move the website to a new hosted solution, implemented SEO best practices throughout the site, institute an online form for lead generation, and to put Google Analytics into place.

Results:
This site re-launched in February of 2009. Organic traffic continues to increase month over month with a 5-10% month over month increase. Long Tail traffic continues to also increase and a PPC program is going into the testing phase starting in late June '09. The online form is generating 3-6 leads each day.

Link Juice continues to be involved in their local SEO and SEM and in maximizing their ROI on PPC.